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AI agent · Full customer lifecycle

The full
customer lifecycle,
one fluent agent.

Truemann doesn't just advise — it does the work. From first sales call to renewal, it spots what matters, shows you the evidence and acts on it. Your team steps in only when judgement is needed.

Revenue stages
12
Onboarding time
−⅔
NRR lift
+15–20pt
ExpansionHelix Labs · €90k ARR

Ready for up-sell — seat limit hit in 3 teams.

Evidence

  • → Seat usage at 97% for 30 days
  • → Repeated requests for advanced forecasting — a Pro feature tied to their goal of cutting month-end close by 3 days

Triage

Expansion playbook started: CSM and AE briefed on the outcome case, joint call proposed for next QBR

Confidence: Medium-high

OnboardingAurora Pay · day 21

Go-live slipping — integration blocked.

Evidence

  • → API key unused for 9 days
  • → Champion silent since kick-off

Triage

Unblock sequence sent; escalated to solutions engineer

Confidence: High

Renewal riskNorthwind GmbH · €240k ARR

Renewal at risk — flagged 94 days before contract end.

Evidence

  • → Weekly active users down 38% over 6 weeks
  • → Executive sponsor left; no replacement in CRM
  • → P1 ticket open — a serious blocker still unresolved

Triage

Save play live: CSM brief ready, exec call booked Tue 10:00

Confidence: High · 3 independent signals

One journey. Eight teams. No shared brain.

01 — The problem

Fragmented

Each team holds one slice of the account. What sales promised, customer success never hears.

Too many tools

CRM, CS platform, product data, billing, tickets — all present, none joined up.

Reactive

Renewals arrive as surprises and expansion happens only when someone remembers.

Twelve stages, one system

02 — Lifecycle

Truemann sits on top of your existing tools. It replaces the hand-offs between teams, not the systems themselves.

01

Sales

Truemann qualifies, routes and schedules meetings end to end.

02

Sales handover

Context transferred, onboarding triggered, all parties notified.

03

Onboarding

Plans, sequences and unblocks the implementation; humans handle exceptions.

04

Adoption

Triggers in-app guidance, mail or CSM alerts based on usage patterns.

05

Customer success

Holds the account position and prepares every conversation.

06

Renewal

Risk predicted 90+ days out, save play triggered, terms negotiated.

07

Up-sell

Scores expansion readiness and opens the conversation at the right moment.

08

Cross-sell

Identifies, targets and converts — suppressed where profitability is weak.

09

Account management

Maintains the plan, the map and the business case between reviews.

10

Support

Triages, resolves, confirms and closes; escalates only complex issues.

11

Business intelligence

Calculates metrics, detects anomalies and explains the movement.

12

Self-serve

Fully adaptive journey; a human appears only where it changes the outcome.

03 — Every alert, explained

No black-box scores. Evidence you can check.

When Truemann raises an account, it tells you why, shows the data behind it and recommends the next move.

01

Position

What is true right now, stated plainly.

02

Evidence

What it is drawn from, with sources you can open and read.

03

Framework

Which model interpreted the evidence, and what it says about this pattern.

04

Action

What to do, and what the evidence says about whether it works.

05

Confidence

How sure, and what would change the answer.

How an engagement works

04 — How it works
Step 01 · Free

Diagnostic

One discovery session. We map where revenue leaks and choose the two or three workflows that will move the numbers most.

Step 02 · Chargeable

90-day consultative deployment

A paid engagement. We connect your data, move the chosen workflows onto Truemann and train it on your accounts. Calibration takes six to eight weeks; results follow.

Step 03 · 1% of ARR

Live operation

Truemann runs the workflows day to day. You pay monthly, tied to revenue, and add more stages as it proves itself.

+15–20pt

NRR within 12 months

40%+

CSM capacity freed

90 days

To workflows in operation

1%

Of ARR, once it runs

Why most AI doesn't deliver — and how we measure ours

05 — Benchmarks

The Economist Enterprise surveyed 1,221 senior technology and data leaders in 2026. Its conclusion: the limit on AI is the organisation around the models, not the models themselves.

~40%

of firms formally track AI's business impact, though 80%+ say it beats expectations

58%

take 7–12 months to get an AI idea live; only 4% do it in under 3

39%

review AI after go-live — when models actually drift

<50%

of firms running agents mandate formal governance for them

The benchmark

Truemann's own scorecard

Three core scores for every stage, checked against The Economist's nine capacities for AI that delivers.

Completeness

Target 4.5 / 5

How many of the twelve stages it covers.

Autonomy

Target 4.5 / 5

How much it does without a human — from 1 (manual) to 5 (autonomous).

Accuracy

Target 4.5 / 5

How often it's right — from 1 (under 50%) to 5 (95%+).

Scored against the nine capacities

01

Strategy and value discipline

Every workflow is tied to a revenue metric — NRR, churn, expansion — and measured against it.

02 · Gate

Technical foundations

Joins CRM, billing, product usage and tickets into one account view, with sources traceable.

03

Scaling engine

Two to three workflows live in 90 days, not the 7–12 months most firms need.

04

Built into real work

Works inside the CRM and tools your team already uses — no extra screen.

05 · Gate

Governance and control

Oversight continues after go-live: every action logged, every agent switchable off.

06

Work redesign and skills

Clear split of what the agent does, what humans do, and what they do together.

07

Democratisation

Plain-language answers with evidence, usable by any CSM or AE without training in AI.

08

Operating model

Explicit owners for deciding, running and funding — priced at 1% of ARR.

09

Agentic AI

Defined autonomy levels per stage; financial or contractual actions need one human click.

Source: “Making AI Deliver”, Economist Enterprise, May 2026

Built by operators, not theorists

06 — Company
CEO

Thomas Christensen

Eighteen years leading customer success and revenue in B2B SaaS. As EMEA Director of Customer Success, cut churn by 15%. Served as EMEA Regional VP, and grew consulting revenue by over 40% across a global enterprise software portfolio. MBA, Oxford Brookes.

LinkedIn →
CRO

Petter Hallström

Revenue leadership across DACH, the Nordics and the UK — where post-product-market-fit SaaS companies feel the lifecycle problem most.

LinkedIn →
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